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Elements of a Business Plan
Creating a Business Plan to Raise Venture Capital from “Small Investors”
The Plan you submit to Raise Venture Capital is not just about the details of a business proposal. It is also a reflection of your good business judgment. You are asking the reader to trust your ability to make good judgment calls. The best idea in the world will not raise money if it is not presented in a clear and compelling manner.
If you do not properly include these three elements in your plan you have NO chance of success.
Content The business plan functions as a vehicle to organize and present all the information investors will need to make their decision. You need to properly anticipate what the small investor needs to learn within the document and provide it.
Deal What are you going to offer the small investor? What’s the DEAL? If its not enough “No Sale"
Structure Nothing turns a potential investor off quicker than grammatical and spelling mistakes. What message are you sending the reader if your own Business Plan is not well conceived and well written? Using good judgment does not begin after you get the money. It is a prerequisite to getting the money.
You only have one chance to convince the investor of the value of your idea. That is your Business Plan. The plan must induce the reader to invest. Do you want to fail because your plan wasn’t good enough?
If you need assistance we offer a Coaching Service that you will find very helpful.
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